Before
Challenge:
- Worood traffic dropped dramatically when Sweidi & Ghornata opened.
- Sweidi store location & product mix were its core issues.
Solution:
- Revisited distribution plans to cover the surrounding areas for each store
- Have the surrounding people get used to the closest store nearby
- This results in a saturated traffic for each store
- Design specific flyers for each store with specific offers and incentives
- Since Ghornata is surrounded by compounds, special services were offered such as busing to the stores, delivery to the compound, incentives to the people living in compounds nearby.
- Did some swapping inside the store whereby expensive products are not placed at the entrance.
After
Result:
Traffic of Worood is back to its normal stages, and the traffic of Sweidi picked up as well
